China's trademark system is powerful but opaque to outsiders. Our job is to make it clear, fixed-price and English — so foreign brands can protect themselves without learning the hard way.
Unlike some systems that protect a mark you already use, China grants rights to whoever files first. A registered US or EU mark gives you nothing here.
Brands that share drawings or samples with Chinese manufacturers sometimes find a supplier has filed the name first — blocking their own products or forcing a buy-back.
Selling on Chinese platforms or via cross-border channels often requires a local registration to take down counterfeits and protect listings.
Official filings, office actions and certificates are in Chinese. Without a licensed agent and translation, foreign applicants are effectively locked out.
You see a written risk report and a firm quote before you pay anything.
Registration is $299/class with official fees included. No surprise invoices.
You communicate in English; we handle the Chinese POA, translations and CNIPA correspondence.
If a refusal or opposition isn't worth fighting, we tell you — and why.
The scenarios below are illustrative examples of the kinds of China filings we handle. They are not actual client endorsements.
Filed in class 25 (clothing) plus 35 (retail) and 9 (e-commerce). One close conflict surfaced in the free search; we adjusted the wording and the mark registered in about 8 months.
Registered the word mark and a Chinese transliteration in classes 9 and 42 before launch. No opposition; electronic certificate issued within the practical window.
Filed a single-class registration in their own name. We prepared and translated the Power of Attorney; acceptance notice arrived in roughly two weeks.
After a refusal, we filed a review of refusal and persuaded the examiner on distinctiveness — registration secured without re-filing from scratch.
We send one form; you sign and return it. We translate it into Chinese — no notarisation needed for most foreign applicants.
A written availability search precedes every filing, so you decide with full information, not after money has moved.
Acceptance, publication and registration — we report every step in plain English, so you're never left guessing.
Send your brand name and what you sell. We'll search the CNIPA register and reply with a free risk report and a firm quote.
Request free search